Asset Management's need for hotel demand management
Asset Management's objective of increasing the asset value rests on three main stakeholders: the Owner, theHotel and the Operator. Working in an increasingly complex environment and structure, Asset Managers have an ever-growing need for reliable data to ensure the three parties are working jointly to improve/optimise asset's performance.
This means understanding the financial objectives, while working with Revenue Managers, to expound the limitations of distribution, and working closely with Marketing to increase the promotion and marketing activities to improve demand and coordinate for optimised delivery.
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