After TripAdvisor, it's Kayak's turn to become an OTA
Kayak is conducting a small experiment of a site that abandons hotel metasearch, and looks like a clone of sister company Booking.com.
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The site comes with a Reserve button, for paying at the hotel instead of comparing prices from online travel agencies and hotel partners.
The color scheme on the Kayak test looks like Booking.com’s and there is the same sort of messaging, including, “Free cancellation – Pay Later,” “We’ve received our last available room at the property,” and "Prices might be higher than usual for the dates you've selected. Why not try again with these alternatives?".
In the test, there is no navigating to partner sites for booking or even Book on Kayak options but instead there is only the Reserve button, enabling travelers to pay at the hotel.
There is no abandonment of metasearch being contemplated, according to Kayak.