Booking.com drops its "HotelTonight" clone after 1 year and half
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After 20 months in service, Booking.com has axed its "Booking Now" mobile app.
"Booking Now" was launched in January 2015, with it being positioned as a way to serve guests who are looking for hotel stays within 48 hours or less.
Now, Booking.com says despite last-minute demand still being on the rise, such requirements are “best met through our regular Booking.com app”.
Booking Now is no longer available in the app store and will not be promoted or supported as a service.
A Booking.com spokeperson said: “We’re constantly monitoring, changing, and evolving along with our customers’ behaviour across our website and apps. Testing and learning is core to everything we do. We introduced Booking Now as a dedicated last-minute booking app that connects people with the nearest stay that meets their personal criteria, at a great price.”