Expedia wants to help you with your Revenue Management strategy
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Expedia unveiled a revenue management tool known as Rev+ this week.
The Expedia Partner Central wing of the group says it will offer the product free to properties that are already part of its distribution network on sites such as Expedia, Hotels.com and Venere.
The system allows hotels to gauge their rates against competitors over the course of 90 days, alongside other market factors.
A forecasting tool will allow properties to view demand for a market based on datapoints captured across the portfolio of Expedia Inc brands, whilst a notification system will alert hotels to changes to rates over the course of the last 24 hours.
Rev+ will initially be available to hotels in the US, with other regions and markets to follow in due course.
The launch of Rev+ is part of a wider programme to work closer with hotels by providing IT and services to hotels that, somewhat ironically, will help them manage their direct-booking capabilities.
Expedia’s efforts in this area follow a similar path to those of thePriceline Group, which launched its BookingSuite division to provide additional B2B services to hotels (revenue management, digital marketing, distribution) on its platform.
It bought PriceMatch, Buuteeq and Hotel Ninjas respectively to build out the product. Expedia says it created the Rev+ product in-house.