Trivago has acquired AI startup Tripl

read original story here

Hamburg-based Tripl has developed an artificial intelligence-based platform which “imitates the day a travel would recommend hotel experiences”.

simone puorto consulting - tripl

The Tripl algorithm makes recommendations based on a user’s social media activity as well as in-app data of like-minded users.

This is an interesting move at a time when metasearch players are finding ways to evolve and personalisation is one potential route.