TripAdvisor launches "Sponsored Placements"
Every day, millions of travelers visit TripAdvisor looking for a place to stay. Capture the attention of these potential customers, and put your property on top of search results, with Sponsored Placements.
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Sponsored Placements are one of the solutions available to accommodations as part of TripAdvisor Ads. Sponsored Placements drive high quality traffic to your business by putting your property on top of search results, in front of travelers searching TripAdvisor for a place to stay in your area.
How does it work?
Sponsored Placements appear on both desktop and mobile web, giving your property premium exposure on the world's largest travel site. Your ads are targeted to a highly qualified audience of TripAdvisor travelers actively searching for places to stay in your area. This means you’re driving the right travelers to your property — just as they’re making booking decisions.
How much does it cost and how will I be billed?
Properties pay for Sponsored Placements on a cost-per-click basis. Your property’s cost-per-click is based on a variety of factors including your location, your accommodation type, and other advertisers in your area.
How do I set up a Sponsored Placements campaign?
Setting up a Sponsored Placements campaign takes just minutes. Log into your Management Center at www.tripadvisor.com/Owners and select the property for which you want to purchase Sponsored Placements. Then, under the "Products" menu at the top click the “Ads.” From here, set your budget, enter your billing information, and click “Start Campaign.”
Sponsored Placements are currently available only to properties that a) have been claimed on TripAdvisor, b) have a live Business Advantage subscription, and c) share their live rates and availability on TripAdvisor.