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With digital marketing and growth hacking, measuring what you are doing is an absolute must.
If you are using Google Analytics, you can use most of the data provided by Google Analytics to enhance your marketing strategies and to gauge the response and success that your initiative has achieved.
Analysing analytics can be time consuming
No one can analyse all the data provided by Google Analytics every day. Yes you can setup custom reports, but it can be time consuming and sometimes difficult to check on everything. D
This is where Google Analytics alerts come to the rescue.
Google Analytics provides alerts about your data that allows you to stay on top of what is happening even when you are away from your computer.
Google analytics alerts is very easy to set up and you can find it in your profile settings. There are only 5 things when you want to set up a new Analytics alert:
Setting up a new Google alert
- Choose a profile where you want to create the new alert.
- Select the frequency at which you want to be alerted. You can change this later on.
- Identify a particular segment of visitors that you want to target.
- Choose the metrics you want to monitor.
Here are a couple of Google Alerts you could set up:
- Traffic drop: If your website generally receives a consistent amount of visitors every week, you can set up an alert that if the visitor count drops below 10% (example), it should alert you.
- No data: This alert will trigger when the given metric drops to zero: you cannot wait a month to discover a problem and this alert will notify you in time.
- Error pages: You can set up an alert if any of your pages are generating errors for your visitors. This alert will help you identify errors that can influence sales, conversions, etc. This alert is especially useful for ecommerce and other large website using various tracking methods.
Being alerted before something goes completely haywire with your digital marketing strategy can be crucial to the success of your campaign.