read original story here
TripAdvisor and The Priceline Group today announced a strategic partnership whereby some of The Priceline Group’s online travel brands will participate in TripAdvisor’s instant booking platform.
Booking.com will be the first brand to implement the partnership through its global network of accommodations, and in time, Priceline Group brands priceline.com and Agoda.com are likely to list inventory on the platform.
“TripAdvisor has been a long-time partner of The Priceline Group and today’s announcement is part of the continued positive evolution of that relationship,” said Darren Huston, President and CEO of The Priceline Group. “Our mission is to help people experience the world, and we are constantly innovating how and where we engage with consumers to help them do this. We now believe this branded channel can help introduce more customers to our brands and the experiences we provide.”
TripAdvisor first launched its instant booking platform to U.S. consumers in June 2014, with a gradual roll out to other international markets expected over time. The platform provides a seamless and efficient hotel booking experience for travelers.
With instant booking, travelers will be able to see Booking.com-branded hotel listings and can simply click on the “Book Now” button to book on TripAdvisor directly. TripAdvisor will let consumers know that their hotel booking is being powered by Booking.com, and Booking.com representatives will handle all of the customer care related to the transaction.