Shopping coming to Instagram: what can hotels expect?

read original story here and here
 

Simone Puorto - Instagram Shopping


e-Commerce arrived on one of the world’s most engaging visual platforms.
There would now be ways for businesses to tie purchases to Instagram posts.

Travel industry is a business that inspires. There is visual content of all kinds in most aspects of our businesses.
Whether it’s a relaxing spa treatment or a wild adventure tour, travel is compelling and shareable. So using these two key qualities as a marker, let’s explore what Instagram’s evolution means for travel.
Instagram is shifting from a pure-play marketing channel to a blend.
Like Pinterest, Instagram offers a way to merchandise products visually in a way which can encourage conversion. Hoteliers are already familiar with the power of images as part of their overall content strategy for their website.
Statistically,  better and more relevant photography can increase bookings by 5 to 8%. Instagram extends the value of these digital assets and makes them ever more important for the hotelier.
You can now add small details in a post that can support and expand traveler notions about your brand.
Compelling commerce opens up some intriguing new ways to make money. It also offers a clear path to taking advantage of the popularity of mobile.
The other advantage of Instagram is how strong it is on mobile. This gives hoteliers an opportunity to engage in a challenging channel.
84% of smartphone users in the US browse, research or compare products via a Web browser or mobile app.”
This means that Instagram has moved down the funnel. Rather than just being a way to understand a brand over time, the platform can now act as part of the research phase. Once triggered, the consumer’s interest can immediately translate to the research phase.

Once Instagram Shopping opens to all, it is definitely worth the investment to see how it works for your business.