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TripAdvisor today announced the redesign of the company’s homepage with new feature enhancements that make booking every aspect of a trip more convenient for its community of travellers, in particular, attractions, tours and in-destination activities.
With the debut of a new “Things to Do” widget on the homepage, TripAdvisor is making it easier than ever for travellers to discover and book attractions, tours and local activities right alongside hotels, vacation rentals, restaurants and flights.
Year-to-date, attractions and tours bookings on TripAdvisor have risen 150 percent year-over-year. TripAdvisor has grown its attractions listings by 63% during the same period as the company works to make more amazing experiences bookable through the website, along with adding a host of free venues like scenic parks and admission-free museums.
With the new “Things to Do” widget built into TripAdvisor’s updated homepage, users can quickly enter their destination to discover local experiences that can be booked independently, or added to their hotel, vacation rental, restaurant or flight booking.
“We’re committed to improving the end-to-end planning, booking and in-destination travel experience for our users,” said Jeff Chow, vice president of product, attractions at TripAdvisor.
In addition to the new homepage design, TripAdvisor has also launched other features and perks throughout the site to improve the way travellers find and book a wide range of things to do. These include attractions product pages, inspiring attractions videos, enhanced point of interest search for things to do and Viator promo code redemption.