Why hotels need to go fully responsive NOW: Nucleus study and the "Eclipse" of desktop
Mobile traffic to travel websites in June was 50.28% compared with 42.95% in June 2014.
The study, from digital specialist Nucleus, also shows mobile transactions have increased 551% year-on-year and now represent 34%, of all online transactions compared to just over 21% a year ago.
The rise in the number and value of mobile transactions indicates increased consumer confidence to purchase via mobile devices at home and on-the-move.
The ‘commuter commerce’ phenomenon, influenced by better wifi and widely available 3G and 4G networks on transport systems, has undoubtedly helped to raise mobile spending.
Nucleus believes the majority of digital transactions will be made on mobile devices within the next 12 months.
download the full report here