Zucchetti buys Vertical Booking

Zucchetti, a leading supplier of solutions for the hospitality industry, is pleased to announce the completed acquisition of Vertical Booking, a global provider of reservation technology for hotels.  Vertical Booking's extensive capabilities, innovative solutions and solid customer base will assist Zucchetti by increasing growth in the hospitality sector and enhancing their position in key markets.

simone puorto consulting - zucchetti buys vertical booking

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"By joining forces with Vertical Booking, there is great synergy with what we are currently providing our customers," said Enrico Itri, Worldwide Business Operations at Zucchetti. "With this acquisition, we now have the ability to improve the quality of the services offered by integrating Vertical Booking's many solutions with Zucchetti applications."

Known for its agility and scalability, Vertical Booking's innovative technology solutions include a central reservation system for GDS/IDS distribution, a robust booking engine that includes a full package of upselling tools, a comprehensive channel manager, and a competitive rate checker. Some of the other features available include a spa and merchandising booking engine, a metasearch management tool, a destination management system, and a CRO application.

"Vertical Booking is a dynamic company and a global leader in hospitality technology," said Alberto Guadalupi, Founder and CEO of Vertical Booking. "Our focus continues to be on enabling hoteliers to stand apart in this increasingly competitive hospitality market. The agreement with Zucchetti will ensure we have all the resources necessary to remain on the cutting edge while continually improving our products to ensure we're meeting the demands of our hotel partners, and their guests."

"We are thrilled about this partnership with Zucchetti," said Mark Lewis-Brown, President/CEO of Vertical Booking USA. "This will further advance our position as a global technology leader, and enable us to expand our capabilities in the North American market.