Do you really need a website? How new distribution threatens website status quo
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It isn’t news to anyone that the marketing and social media landscape is changing at a faster rate than ever before.
It wasn’t so long ago that social media was only a supplement to a brand’s website, it was that cool and trendy thing you did to stay relevant but it couldn’t hold its weight against having a your own site.
That paradigm is shifting - in fact, it's reversing. Social media is becoming increasingly important - to the point where now, some companies aren't even bothering to build a website.
Today, nearly 80% of businesses have a dedicated social media team, social media is now a standard operating procedure. And given that's where your audience is too, it may actually make sense to simply meet them there, instead of shuffling them back to your owned properties.
No Website? No Problem
The more brands realize how powerful social media is, the more we will see forward thinking companies bringing teenagers onto the payroll to manage content. They're the first generation who have grown up with Facebook and Twitter and they're early adopters of the latest and greatest in social such as Snapchat.
Clique Media Group’s Co-Founder and Chief Executive Katherine Power is betting on a distributed content future.
“I think at a certain point as publishers we will largely be distributed content on social media platforms rather than on our own domain,” Katherine said.
This distributed-only content model is a ways away from being the status quo, but we're currently at ground zero of what is bound to be a massive trend for online business content in the years to come.
I’m not saying it's time to dump your website, but I am letting you know that online marketing continues to change and it's important to be able to see what’s coming down the track. Because you might not see it yet, but there is a train coming, and nothing is stopping it.