Google Analytics unify users to Google AMP Cache pages & non-AMP pages

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing.

simone puorto consulting - amp & google analytics

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A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain pages, but visitors to AMP Cache pages have still been counted separately in Analytics. On Tuesday, Google announced a fix for AMP pages served via Google AMP Cache, including from Google search results.
Google Analytics “can understand if a user on your non-AMP pages had ever visited an AMP page displayed by Google. When true, Google Analytics can help you understand user behavior across these two page types as a single cohesive experience,” according to the blog post.