Google AMP cache will finally display publisher URLs instead of Google URLs in SERP

Google announced today that it is well on its way to solving one of the most annoying features of AMP: Google URLs, not the publisher URLs, displaying in search results served from the AMP cache.

Simone Puorto consulting - Google AMP cache will finally display publisher URLs

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Several half-steps have been taken along the path of the AMP project development to address this problem, but the absence of a full solution that maintains the publisher URL continues to be a factor impeding adoption of the framework. In April of this year, Apple went so far as to push out its own solution for iOS/Safari users. This will be welcome news to publishers that have already adopted the AMP framework — and will encourage those on the fence to edge closer or to finally jump on board. Malte explained what is happening behind the scenes to make this happen:
The first changes should be seen in the second half of 2018. 

For more details, check out the Google blog post here

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