The Newsletter Is Out: Marriott And British Airways Data Breaches, OYO Gets Bigger, Apaleo Partners With Siteminder, And Much More!
TRAVEL NEWS #BlitzkriegBopFriday
After last year’s infamous Starwood data breach, Marriott has been fined for £99 million by the UK’s data protection regulator. The decision, anyhow, is not final, and the group stated it will “respond and vigorously defend its position”.
The 10 Best Travel Headlines Of The Week In Less Than 90 Seconds.
TECHNOLOGY The Current State of Marketing Automation in Hospitality
“There are undeniable advantages in implementing MA in hotels: better guest segmentation, man-hour optimization, workforce allocation, and business scalability, just to name a few. Thanks to increasingly accessible technologies and infrastructures, moreover, even the smallest bed and breakfast can choose whether and what to automate”.
Hotelmarketing.com published a shorter version of my piece on marketing automation.
DISTRIBUTION Expedia Fights Hotel Rate Leakage with Automatic Rate Matching
"Introducing the tool in an email to hotels, Expedia writes "by taking advantage of this automatic rate-matching service, you can help ensure that the rates you offer to Expedia Group travelers are always your most competitive rates. This, in turn, will help improve your visibility on our sites and drive more potential bookings and revenue to your property”.
Hotelmarketing.com published my opinion piece on the newly introduced ARM.