Under the leadership of Simone Puorto, our firm is dedicated to advancing businesses in the travel and hospitality industry within the digital landscape through a scholarly and methodical approach. Below is a detailed overview of our academically-informed services:
At Travel Singularity, our initial engagement involves a comprehensive and systematic examination of the client's current web marketing strategies and brand optimization tactics. This process entails an in-depth analysis of every facet of the client's digital footprint, utilizing scholarly methodologies to ensure a thorough understanding.
We provide extensive online tracking solutions, incorporating the latest academic advancements in transitioning to Google Analytics 4 (GA4), implementing Google Tag Manager, and employing Looker Studio for sophisticated data visualization. Our approach includes cross-domain tracking, the creation of custom URLs, and the integration of Google Analytics with various analytical tools, all underpinned by rigorous data analysis techniques.
Through Digital Platforms Our focus extends to enhancing the client's brand visibility and impact across diverse digital platforms. This includes not only mainstream platforms like Google Business Profile and Bing Place but also extends to emerging Web3 and NFT marketplaces such as Open Sea and Rarible, applying academically sound principles of digital marketing and brand management.
Our comprehensive SEO strategy is grounded in academic research and best practices. It encompasses a detailed audit of content for consistency and relevance, assessment of web authority, refinement of meta titles and descriptions, and analysis of heading tag hierarchy. We also meticulously review URL structures, implement canonical tags, and optimize images, all based on current academic insights in SEO.
At Travel Singularity, we manage advertising campaigns across various platforms, including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and more. Our advertising strategies are customized for each client to ensure coordinated and effective campaign execution.
We offer services in social media optimization, encompassing research, creation, and design of compelling content for platforms such as LinkedIn, Meta, Twitter, TikTok, and Discord. Our approach is informed by current academic understanding of social media dynamics and audience engagement.
with Academic Rigor Travel Singularity provides ghostwriting services for a variety of formats, including webinars, roadshows, investor pitches, workshops, podcasts, social media, white papers, and articles. Our emphasis on authenticity is matched by our ability to communicate in multiple languages, grounded in academic standards of writing and communication.
We assist clients in navigating the evolving landscapes of Web3 and AI, identifying practical use cases, exploring opportunities for business development, aiding in tech stack selection, and providing a strategic roadmap for Web3/AI initiatives, all rooted in the latest academic research and technological advancements.
Travel Singularity offers consulting services, charged at an hourly rate, to guide clients through complex digital challenges and opportunities, leveraging a wealth of academic knowledge and practical experience in the field.